Luxury Brands

The stands of the prestige cars are as always among the busiest of the Mondial de l'Automobile: flashes crackle near the Ferrari F-355, the Chimera of TVR, the Atlantic of Venturi. But their power of attraction is inversely proportional to their prices ... and their sales volumes. Only twenty Rolls find drivers every year in the USA. "But the secondhand market is important," says Pierre-Henry Mahul, CEO of Jacques Savoye, the exclusive importer of Rolls-Royce and Bentley in the USA  since 1998, TVR since 1997. This passionate automobile, which has a collection personal, succeeded his uncle, son of the founder, in 1995. His team has three sellers "inevitably passionate", and he wants to add a senior salesman. The Hexagon is a small market compared to the USA, Germany, Asia or England. Porsche and Jaguar France do not exceed one thousand copies. The clientele of luxury cars, CSP ++, is very attached to the personalities of the brands. The importers and the hexagonal subsidiaries encourage the foundation of aficionados clubs.

 The builders distribute a classy magazine to the lucky owners, who have the opportunity to meet each other during elegance contests. Most brands also have their accessory shops. In this universe of small series, the personalization of the vehicles is strong and the services of high level. "I can say that I know all my clients." Customers whose Pierre-Henry Mahul still wants to get closer. He wants to install workshops and showrooms in five major provincial cities. Until now, the maintenance and the revision are carried out only in Paris. Capital movements made the year 1998 eventful. Lamborghini passes into the lap of Audi in late July 1998, Jaguar joined Ford, Rolls-Royce BMW after taking a step with Volkswagen, etc. The arrival of these new owners accustomed to large volumes means for luxury brands a change of strategy.  New products more accessible will position luxury on the very high-end generalists. Jaguar will launch in the autumn a new car at 200 000 F, equipped with a diesel engine. Porsche must launch its all-terrain in 2002. Rolls-Royce and Bentley should expand their range. And Lamborghini wants to release cars at $ 100,000 to raise its production from 300 to 4,000 units. The risk exists, however, to saturate a market that is not very extensible. for more information click here Hanover to Logan Airport Limo Car Service

"Our objective: to sell 1,600 Jaguars in France in the year 2000 against 800 today." Marc Luini, sales director of Jaguar France Nothing destined this engineer to become, at 41, a commercial strategy enthusiast. Nothing but three events: a first technical sales experience at automotive supplier Wabco, a meeting with a Jaguar dealer, Honda dealer, and his passion for the leaping cat brand, Jaguar. These opportunities have led Marc Luini to hold the reins of Jaguar France's sales management since July 1996, after serving as head of the Customer Services Division. To promote the sale of Jaguar cars in USA, Marc Luini relies on a network of 30 dealers with around 40 sales representatives. "